Kaizhen

Go-To-Market Engineering

End-to-end GTM systems that identify, qualify, and engage your best-fit leads

Design Your GTM System

The Challenge

  • Finding the right leads online is messy and time-consuming
  • Responses are inconsistent and often low-quality
  • Engagement lacks context and relevance
  • Sales teams lose time chasing the wrong opportunities

Our Promise

We engineer end-to-end GTM systems that:

Identify and qualify your best-fit leads

Enrich them with up-to-date context

Engage them across multiple channels

Deliver sales-ready conversations at scale

Our 4-Step GTM Process

Step 1: FIND

  • Narrow large databases into focused lead lists
  • Use predefined criteria (size, location, funding signals, industry)
  • Target your ideal customer profiles

Step 2: ENRICH

  • Scrape recent activities and gather intelligence
  • Enrich contact info (emails, LinkedIn, company details)
  • Segment into tiers: Ideal, Better, Average

Step 3: ENGAGE

  • Direct cold outreach (emails, LinkedIn DMs)
  • Community engagement (LinkedIn, Reddit, X)
  • Automated follow-ups with personalized hooks

Step 4: DIRECT

  • Pre-configured CTAs (calls, demos, quotes)
  • Landing pages and product links
  • Seamless handoff to sales team

Our Technology Toolkit

We use a modern stack of best-in-class tools to build your GTM engine.

Lead Sourcing

Apollo, LinkedIn, Google Maps...

Internal Systems

n8n, Databases, Scraping Tools, AI Models...

Outreach

Email Campaigns, LinkedIn Automation, Scheduling...

Success Stories

Local Business (Cabinet Factory)

Automated local contractor outreach, leading to a predictable stream of quote requests.

10+

New Projects Monthly

60%

Reduction in Manual Outreach

Micro SaaS (In-House)

Targeted key decision-makers in consulting via Apollo & LinkedIn, then launched on Product Hunt.

22%

Cold Email CTR

20+

New Followers on Launch

Design Your GTM System

Human + Automation: The Best of Both Worlds

Our philosophy is simple: use automation for scale and speed, and human intelligence for quality and personalization. This powerful combination results in predictable pipeline growth without burning out your sales team.

Automation for Scale

Handles repetitive tasks, data gathering, and initial outreach.

Human for Quality

Ensures personalization, strategic oversight, and meaningful conversations.

From Chaos to Clockwork

MAP
We document your current process
(Discovery Call)
FREE
BUILD
Create your automations together
(over 4 weeks)
$500
SCALE
Pay only on results you generate
(Performance based)
5-10% of new revenue

Unlike agencies that disappear after setup, we succeed only when you succeed. No monthly retainers. No hidden fees. Just results.

Why Kaizhen?

Proven Across Industries

Success in SaaS, Consulting, Retail, and Local Business.

Technical Depth

Experts in self-hosted systems, AI/LLM integration, and robust automation.

Scalable Systems, Not Just Lists

We build you an asset that grows with your business.

Ready to design your GTM system?

Let's explore how a custom GTM Engine can transform your sales process. Schedule a free discovery call to get started.